Home SEO NewsSocial Media Crafting High-Quality Content: A Guide to 8 Essential Tips for Successful Content Marketing

Crafting High-Quality Content: A Guide to 8 Essential Tips for Successful Content Marketing

by admin1

Creating high-quality content is the most effective way to market in the age of Google. Blog posts are not enough as search engine optimization techniques advance. Research, engaging your target audience, and using tactics that leave a lasting impression are some methods of maintaining traffic over the long term. Do you want to create high-quality content but don’t know how? Cwe would like to share 8 tips that can help you optimize your content.

Over the years, “quality content” has evolved and taken on many different meanings. Current popular opinions all consider optimal content when it contains more than 1,000 words or more. And this is also what Google loves.

But is simply a topic containing over 1,000 words a true sign of high-quality content? Of course not !

Quality content is content that achieves its marketing goals. It could be:

  • Increase brand awareness.
  • Ranks well on search engines.
  • Improve click-through rate.
  • Generate leads.
  • Get social shares.

A piece of content that achieves any (or all) of the above marketing goals is quality content.

Why is content quality important in marketing?

Content takes center stage in any marketing strategy. Especially the quality of marketing content is even more important. Google, Yahoo, Apple and Bing have all improved their search algorithms. The aim is to focus on quality over quantity.

On what basis do search engines determine quality content?

Search engines crawl the internet continuously. Giants like Google, Apple, and Microsoft, constantly scour billions and billions of websites to find new content or review old content. They will then decide which websites to show for certain keywords.

According to Google’s quality guidelines, here’s what you need to do to improve your content marketing accordingly:

  • Write for your audience, not for search engine optimization.
  • Don’t lie. Make sure the keywords you’re targeting are relevant to your business.
  • Avoid bad SEO, such as keyword stuffing.
  • Ensure that content is unique on the website, avoiding duplication.

Factors that reduce the quality of content marketing:

Tricky SEO tactics and poor quality content are the two shortest paths to being dropped from search engines. When rolling out the Panda update, Google outlined several signs of low-quality content. Specifically includes:

google-panda-account-using-chat-luong
  1. Automatically Generated Content : Aims to trick search engines with irrelevant keywords. Such as automatically translated content.
  2. Too little content : Although there are no certain content marketing rules, pages website must contain a minimum of 350 words. Google will mark articles that are short or have no original content as “shallow content”.
  3. Abuse of structured data : Structured data is great for letting search engines know what content on a page is most important; However, overusing it will not be good.
  4. Scraped Content : Any content on your site that is taken from another website is a no-no. Not only is this considered plagiarism, but Google will also penalize your website if you do not provide appropriate author credit.
  5. Cloaking : Your content will appear differently to search engines than it will to regular visitors.

So how to create quality content? Here’s how.

8 tips for building quality content

research-based-use

1. Research good content and always have backup content ideas

When you develop relevant content, your audience will love it and help promote it for you. To do this, you can check your competitors’ websites. From there you can see what type of content is right for them.

When researching content, you don’t necessarily have to use the same ideas or directly address the same topics.

2. Do research on the chosen topic

It doesn’t matter if the content you’re creating is visual, audio, or text. Research is a must. Even if you plan to share personal experience posts. It will help you see what you can improve upon the existing content you find.

Want to give your content more authority? Cite current research or data.

3. Offer your own unique perspective

Creating content similar to what others have created is sometimes unavoidable. But you can stand out with careful thought and planning. Content can be separated simply by changing the headline to another. Like:

  • 8 tips for creating quality content
  • Instructions for writing quality content from A to Z
  • Benefits of creating quality content with SEO
  • …v.v.

4. Apply your own data or experience

Do you have any data or experience related to your topic? If so, you can – and should – use them.

In addition, you should use some additional tools to help control content quality. Here are suggestions for free and paid tools:

  • Screaming Frog: Helps crawl your site to find broken links. From there, managers can quickly fix problems.
  • Grammarly: Is a free/paid service that goes beyond standard spell checking.
  • Hemmingway App: This tool assigns a readability level to content, helping to ensure the target audience can understand it quickly.

The above tools will significantly improve the content experience on the website. At the same time, make sure you don’t turn off potential customers with sloppy content.

5. Create content on subtopics

Technically, most of the topics we write about are subtopics. Think about subtopics within your niche that you don’t discuss often. Then research to see if it resonates with your audience.

6. Use different forms of content

tam-important-in-content-marketing-2020

You can design diverse content in many forms. Such as:

  • Pictures.
  • Screenshots.
  • Infographics.
  • Chart.
  • Videos

Visual content can often include text. While videos can have charts, images, screenshots, and text.

7. Time

A big problem with creating quality content is lack of time.

When you’re pressured to publish content on a fixed date in your editorial calendar, it can sometimes be tempting to create substandard content. That’s why you need to create content ahead of time and then save it as a draft.

Build content about 1-2 days before the posting schedule. During this time, you will easily identify areas that can be improved or should be removed when they are not necessary to be in the post.

8. Measure performance

Examples of common marketing goals for content might include:

  • Ranking on Google.
  • Increase customer engagement.
  • Increase brand awareness.
  • Increase conversions.

Let’s say you’re trying to increase engagement. You’ll look at metrics like: Time on page; Number of shares on social networks.

Share our content writing tips cus

love-to-make-consult-chat-luong-content-marketing

Whenever I start writing a piece of content, I ask myself 3 questions:

  1. Has this topic been written about before? If you have written one before, how can you write a better one?
  2. What are target keywords and supporting keywords?
  3. Is my audience interested and looking for this information?

Proper keyword research and planning is perhaps the most important aspect of ensuring a piece of content ranks.

Conclusion

Remember, all search engine rankings start with intent. It then matches website content with keywords and searcher intent. Relevance, competence, and authority are all extremely important for creating quality content marketing pieces.

Of course, you can build your own process. But please refer to the instructions above to get on the right track.

Good luck !

Related Posts

Leave a Comment