Offpage SEO is a collection of tips to optimize factors outside the website including link building, Marketing on channels , Social Media Bookmarking,… with the purpose of bringing the website to the top of Google searches as well as attracting large amounts of traffic.Social Media

Distinguish between on-page and off-page SEO

To distinguish Onpage and Offpage SEO, you can rely on the following two factors:

Right of initiative

Onpage SEO has full control over your actions on the website and Offpage SEO is the opposite. This happens due to backlinks, social interactions, reviews, and other factors based on other people’s behavior.

Ranking factors

On-page SEO will be based on factors such as:

• Page quality: Page ranking is objectively assessed by your opinion. Therefore, to get high rankings, you need to build quality article content that attracts viewers.
• Keyword: Is the phrase people search for related to your website. One thing to note is that you should not stuff too many keywords but should focus on article content that contains the keywords that people search for.
• Relevance: You should rebuild content that matches the keywords you want users to search for. Furthermore, don’t let your website content get older than it is today.
• Page structure: You must ensure the page structure includes the following elements: alt text, title tag, meta description, title tags.
• URL structure: Helps search engines and crawlers easily move from page to page without confusion.
• Internal Linking: This makes it easier for search engines to crawl your site and retains viewers longer. a>
• Page performance: This is an important factor to rank your website. If the page loading speed is not fast, viewers will definitely feel uncomfortable and leave your page. And to achieve that, you must ensure the website has image optimization and has a standard website design.

SEO Offpage:

• Backlink (return link): This is the factor that contributes to building the reputation of the website as well as being recognized by many people. More people know about the website. You can build backlinks by: posting on blogs with content related to your website, participating in reviews on websites with the same content or connecting your Facebook page to your website.
• The influence of the domain name: will be affected by the time the domain name was established, the history of the domain name as well as the amount of interaction and referrals. a>

Why is Link Building important in Offpage SEO?

For a website to rank high on Google, Link Building is extremely important. Because you should know that the Google search engine attaches great importance to the quality and quantity of backlinks on the Internet pointing to websites. Backlinks are considered votes that help your website have the opportunity to become one of the brightest candidates at the top of search results. In particular, Google updates every minute to decide which pages to put at the top of the search. Therefore, Link Building is extremely important for Offpage SEO optimization. If you have not yet mastered the skill, you can refer to SEO course practicing international standards to create a solid foundation for students from beginner to expert positions, opening up completely new opportunities to experience international quality teaching programs. Or for businesses, using SEO services is also an optimal choice.

Instructions on how to do off-page SEO simply and effectively

For the Off-page SEO process to be effective, you can do the following:

Build quality links

There are two important things when doing online marketing: building quality content and links. Therefore, backlinks are an indispensable part of optimizing Offpage SEO. And the reasons why it becomes the “center of the SEO universe” include: This is the factor that shows that your website is recognized and appreciated for its quality. In addition, creating articles with positive content, related to the place where the backlink you want to place will attract the attention of more people.

Social Profile/Social Bookmark & Citation

These are the types of backlinks that SEOs can easily build on social networking sites. Furthermore, creating an Account, Profile for your Blog or website on social networking sites will help your website connect with more customers. Especially for each article with quality content, it will be shared by many people and your website will be known by more people as well as have higher coverage.

IFTTT – Backlink automation in Offpage SEO

IFTTT (If This Then That) is one of the important tools for SEOs because it has the function of automating a series of quality backlinks to your website. With this tool, you just need to set up a fixed formula and then you can easily have dozens of reputable backlinks.

Backlink Blog Comment and Forum

When it comes to effective Offpage SEO optimization tools, we cannot ignore Forum and Blog Comment. This tool is free and easy to use. You should contact Moneysite directly (the page you need SEO for) if you are linking to Moneysite.

PBN – Private Blog Network

This is software that you need to spend a lot of budget on to be able to build a quality backlink. But this tool is highly effective and helps to rank your website.

Implement social network marketing – Social Media Marketing

You can build channels on social networks such as Facebook, Twitter,… related to your field. Create articles with attractive content to get more likes and shares. This is the indirect way to pull traffic for your website.

Social Bookmarking

This is how you share web pages on social networks and this is the function found in most popular social networks today.

If you don’t know how to apply off-page SEO effectively, you can refer to the following two ways:

• Link model: This is a tactical model to build reasonable backlinks but requires us to invest a large amount of time. But if you do this well, your website’s ranking will increase. Depending on the website, its impact will be different, but at present there are two most popular models: Domain Authority Stacking and Pyramid. 
• Breakthrough in Offpage with Anchor Text: This is an important factor because it is considered a measure of the qualifications of SEO people. If you want to be highly effective, you need to search for SEO-standard keywords and Anchor text is the text we see when clicking on a hyperlink. Additionally, when you click on it, it will redirect to a new website or URL.

Hopefully this article will help you gather information and knowledge to optimize the process Offpage SEO easy and effective.