Home SEO 101 How to Understand and Apply Various Keyword Types in SEO

How to Understand and Apply Various Keyword Types in SEO

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Types of keywords and how to use keywords in SEO 

8 free keyword research tools for SEO (that beat their paid alternatives)

Keyword usage is very important in making your article accessible to potential buyers. Questions about what types of keywords and how to choose keywords in SEO will be introduced in this article.

Types of keywords

Keywords are divided into many types. However, the actual classification is only based on technical purposes in SEO. And here are some basic keyword types that you should know:

  • Long keywords: Are keywords searched on Google with a length of two words or more; although it would be more accurate to call them low search volume keywords. Long-tail keywords are more specific variations of the original phrase. For example, “rubber dog toys” is the long version of “dog toys.” It’s often more valuable to target these keywords because it can be easier to rank well for them.
  • Buyer keywords / search intent: Search intent keywords help you understand the reason behind a search query. For example, the intent behind searching for “how to style a silk scarf” is different from “best places to buy a silk scarf.” The first part is information, while the second part is commercial. We’ll go deeper into why these keywords are important and how to use them below.
  • Geo-targeted keywords: These refer to keywords for local searches. Essentially, these keywords are related to a specific location – and are therefore of great value to local businesses. Google reports that 50% of people who perform local searches visit a store within a day. An example of a local keyword search might be “buy dog ​​food in Ho Chi Minh City”.
  • Vertical – related keywords: These are keywords that are related but not the same. For example, “how to style a silk scarf” is related to “fashion styles for women” because they target the same search category – fashion. Optimizing for relevant vertical keywords helps you attract a larger audience or find new opportunities.
  • Synonymous indexing keywords: Also known as synonym keywords. They involve words and phrases that are synonymous or closely related. For example, “French Bulldog” and “Frenchie” refer to the same type of dog and are therefore semantic keywords. You can tailor your content with these keywords to enrich your site and help drive organic traffic.

How to use keywords in SEO

There are two basic ways to use keywords: pay-per-click (PPC) advertising and SEO.

Google allows businesses to bid on specific keywords and create ads targeting those keywords. When a search query includes those keywords, your ad may appear at the top of Google SERPs. In return, you pay your bid amount each time someone clicks your ad. That’s how you use keywords in PPC advertising.

With SEO, the process of using keywords is more involved. There’s a lot to do, from conducting keyword research to choosing and optimizing your content with the right keywords. This is a process that takes a lot of effort.

Keyword research

You probably have some ideas about the keywords you want to rank for. But it’s impossible to predict exactly what people search for and why. Keyword research helps you learn which search queries to target and how you should target them.

With proper research, you can discover how many people search for those terms and how much competition you face in the SERPs. There are many ways to do keyword research, but the best (and easiest) is to use a keyword research tool.

  • Choose keywords: Once you’ve figured out what people search for, your next task is keyword selection. Again, there are many things to consider as you make your choice. Relevant factors include keyword search volume, search intent, keyword value, and difficulty. Ideally, the phrases you choose should have high search volume, high search value, and low difficulty.
  • Optimize for Keywords: Once you’ve chosen your keywords, the next step is to place them optimally within your content. Best practices for optimizing keywords include including them in page or post titles, as well as in URLs. Additionally, you should strategically mention keywords throughout the page and in subheadings.

However, this is just a small summary of the work involved in using keywords. As you learn more about ecommerce SEO, you’ll better appreciate the work involved here and how to go about it.

Importance of buyer and keyword intent

Buyer and keyword intent is one of the secrets behind effective SEO. While much of marketing is simply trying out different things and hoping that one works, buyer personas and keyword intent will make your efforts more precise. This section will explain what they mean, why they are so powerful, and how to use them.

First of all, it’s important to note that buyer intent, keyword intent, and search intent all mean the same thing – they’re the “why” behind a search query. They inform you about searcher intent and give you information to anticipate and meet the needs of your prospects.

Buyer intent plays a vital role in easing and refining SEO tactics. For example, it allows you to better strategize about the type of content you should provide. For example, it might help you know that a user searching for “10 best ways to tie a tie” needs an informative blog post.

Additionally, it tells you that images and instructional videos can be even more valuable to searchers. Without the insight that buyer intent provides, it’s harder to meet searchers’ needs, even if you know what they need.

There are several other reasons why buyer and search intent are important. They allow you to:

  • Screen out uninterested buyers by optimizing your content for exactly the people you want to attract
  • Capture buyers’ interest with high-quality content or product descriptions that suit their needs
  • Leverage account-based marketing to deliver relevant content to specific high-value leads
  • Types of buyer intent keywords
  • There are four main categories of buyer intent keywords.

Doing Keyword Research for SEO? Understand Intent and Competition First

Hopefully the introduction to keyword types and how to use keywords will help you apply them to your e-commerce website to increase your reach to potential customers and attract more customers to your store. your.

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